Healthy Living Franchise Opportunities
Franchise- the word derives from France meaning honesty or freedom. Not a typical thought when it comes to some mainstream chain stores, but a few high end whole lifestyle franchises give both the consumer and the small entrepreneur a value that is true to the sense of the words freedom and honesty. Freedom in the sense of being able to choose a lifestyle based on desirable healthy holistic practices and honesty in that the management teams have hit upon proven successful businesses with a cooperative backup support system. In all goes hand in hand when a franchise owner understands support from his/her management team in how it plays in the arena of the retailer’s relationship to the consumer. According to the Natural Marketing Institute, consumers known as LOHAS (Lifestyles of Health and Sustainability) constituent 23% of the American buying public. While “Purity and detoxification” were the leading wellness trends of product launches in 2006, the current focus of this healthy consumer market is moving toward a complete package approach that supports better living lifestyles.
Jamba Juice whose motto is “Today is the first day of the rest of your health” is a perfect example of this trend. According to their website http://www.jambajuice.com, Jamba Juice is not just about customer service, its all about the lifestyle. Making their smoothies from 100% real fruit and juice concentrates, Jamba functional drinks like Heart Defender, Protein Berry Workout or Coldbuster caters to the customer who wants both convenience and healthy living. This made for a great partnership as Jamba Juice entered into strategic operating agreements to open stores within several Whole Foods locations in 1997.
“I’m surprised there aren’t more companies creating a culture beyond selling a soulful experience for the customer. That’s been the basis for our success.” Says founder Kirk Perron who started the company in San Louis Obispo, Ca in 1990 and sold the franchise sixteen years later in March 2006 for $265 million dollars. Read more
Home-Based Health and Fitness Franchise Opportunities
If you’re considering your own home based business, the “health and fitness” industry is a great place to start. There are millions of people of all ages searching for good health tips, products, health advice, vitamins and minerals, etc. So, there’s an ongoing need for health-related businesses - both online and offline. Here are some great ideas for starting your own health related home based business.
Focusing on a Woman’s Health
A woman’s health is very important to her. You can start a home based business based on health and fitness for women only. Women are always trying to lose weight, improve health, and discover the secrets behind true health. You can build a home based business that offers advice for women and “improve your health” products such as vitamins, minerals, diet foods, recipes, etc. Read more